All Posts by Hazel Lau

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list building tips

17 Tips To Tweak Your Author Website Into A Powerful List Building Machine

By Hazel Lau | email marketing , landing pages , web design Get free updates on new posts here

If you are an author who is looking to building your own audience, then you want to make sure your author site is fully optimised for list building.

But before I share the 17 list building tips, allow me to remind you the real purpose of list building is to build a sustainable author-audience relationship.

If you don’t hold a correct mindset in building your list the right way, then regardless of how much you optimise, it is not going to take you very far.

People may join your list fast but they may also unsubscribe from you very soon.

So now you know, you shouldn’t start building your email list without wanting to do good for your audience.

And you certainly can’t start building your email list without an opt-in form.

Don’t worry too much about how fancy it looks if you are just starting out, but make sure you stick close to these rules as much as possible while building your opt-in form.

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how to grow your email list

How to Grow Your Email List and Sell More Books With A Book Landing Page

By Hazel Lau | email marketing , landing pages , web design Get free updates on new posts here

Do you know what is one of the biggest mistakes authors make when it comes to selling books on Amazon?

They promote their Amazon book sales page.

Yes, you heard that right. I am saying if you want to sell more books and grow your email list, you shouldn’t promote your Amazon book sales page.

Not right away.

amazon-salespage

This is what Amazon sales page looks like. I am saying if you want to sell more books and grow your email list, you shouldn’t promote your Amazon book sales page.

But don’t get me wrong.

To sell your book on Amazon, you need to set up a sales page on its website.

And having just one that is crappy will not do you any good either. You need to set up AND optimise your Amazon book sales page if you want to sell more books.

So what do I mean by not promoting your Amazon book sales page if having one is actually essential?

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How To Make A Great Cover For Your Self-Published Book

By Hazel Lau | cover design Get free updates on new posts here

This article is about two things: understanding what is a great cover and knowing what it takes to make one.

Without knowing what is a great cover in the first place and trying to create one, you’re setting yourself up for failure.

It’s like saying you want to travel to North Pole without first knowing where North is.

Only after you understand what it is will it be easier for you to learn what it takes to design one.

Even if you are not a cover designer yourself or want to hire one to do the job eventually – which you should by the way – you need to know the foundation behind making a great cover.

With that in mind, let’s address the first question, what exactly is a great cover?

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Pick A Winning Book Cover

How To Split Test To Find Your Winning Cover With Facebook Ads

By Hazel Lau | book marketing , cover design Get free updates on new posts here

Tell me if this sounds familiar?

You have paid a good amount of money to your designer to create a new cover for your book.

After several days, he sent you two or more cover drafts.

Now you are left with these covers, then you start to wonder…

“Which one should I really use for my book?”

Having this question is normal as you deserve to know which is the best cover to use for your book.

So how do you know which cover is great enough?

Well, you test it.

But before I tell you how to do that, let me share with you what I have observed.

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4 Common Book Cover Mistakes

4 Mistakes Self-Published Authors Make When Designing Their Book Covers

By Hazel Lau | book marketing , cover design Get free updates on new posts here

When it comes to cover design, authors like to do funny things.

Don’t believe?

I will show you some of the bad cover examples I got from a site called Kindle Cover Disasters.

Really, that is the last place you want your cover to be at. Oh you may not want to be on Lousy Book Covers as well.

Let me be clear, I don’t mean to make fun of those covers and their authors or whoever made them. Clearly, there are things we can learn from covers that are not selling.

I summarised them into these four main mistakes that I see happening a lot of times.

If your cover isn’t a selling one, chances are, you might have made one of the below.

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4 Reasons Why Edit and Format Your Kindle Book Is Important

By Hazel Lau | formatting Get free updates on new posts here

Have you ever downloaded a self-published ebook and noticed a typo in the first paragraph?

Or, worse still, how about when you’re half way through a chapter and instead of what should have been an image in the text there’s nothing but lines of strange coding?

Maybe the image is there, but it appears blurry or undersized?

How about missing bullet points from the list and pages of unsupported characters?

Perhaps the most commonly seen mistake is one whole chunk of text without proper alignment and line breaks.

What kind of impression does that leave you with?

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Kindle Publishing Q & A 001: How Long Should Your Kindle Book Be?

By Hazel Lau | amazon kindle publishing , formatting Get free updates on new posts here

Recently I got asked this question, “What is the ideal length (word count wise) for my first book?” and I ought to answer it.

If you’re new to self-publishing on Amazon and wondering, just how much should I write for my Kindle book?

Then this post is for you.

Q: What is the ideal length (word count wise) for my first book?

 
My Answer:

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Simple Steps To Test Your Book Idea

By Hazel Lau | amazon kindle publishing , book marketing Get free updates on new posts here

A potential author wrote to me:

rebeccah-email

I believe good books exist for a reason. The primary reason is not about you but your readers.

You may want to make money, get fame, brand yourself, or become an expert in your field by writing and publishing a book. Fair Enough.

But most — if not all of us — write because we want to help someone solve something.

That one person.

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