Category Archives for "book marketing"

Pick A Winning Book Cover

How To Split Test To Find Your Winning Cover With Facebook Ads

By Hazel Lau | book marketing , cover design Get free updates on new posts here

Tell me if this sounds familiar?

You have paid a good amount of money to your designer to create a new cover for your book.

After several days, he sent you two or more cover drafts.

Now you are left with these covers, then you start to wonder…

“Which one should I really use for my book?”

Having this question is normal as you deserve to know which is the best cover to use for your book.

So how do you know which cover is great enough?

Well, you test it.

But before I tell you how to do that, let me share with you what I have observed.

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4 Common Book Cover Mistakes

4 Mistakes Self-Published Authors Make When Designing Their Book Covers

By Hazel Lau | book marketing , cover design Get free updates on new posts here

When it comes to cover design, authors like to do funny things.

Don’t believe?

I will show you some of the bad cover examples I got from a site called Kindle Cover Disasters.

Really, that is the last place you want your cover to be at. Oh you may not want to be on Lousy Book Covers as well.

Let me be clear, I don’t mean to make fun of those covers and their authors or whoever made them. Clearly, there are things we can learn from covers that are not selling.

I summarised them into these four main mistakes that I see happening a lot of times.

If your cover isn’t a selling one, chances are, you might have made one of the below.

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Simple Steps To Test Your Book Idea

By Hazel Lau | amazon kindle publishing , book marketing Get free updates on new posts here

A potential author wrote to me:

rebeccah-email

I believe good books exist for a reason. The primary reason is not about you but your readers.

You may want to make money, get fame, brand yourself, or become an expert in your field by writing and publishing a book. Fair Enough.

But most — if not all of us — write because we want to help someone solve something.

That one person.

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Kindle Publishing: How to Self-Publish Your Book On Amazon

By Hazel Lau | amazon kindle publishing , book marketing Get free updates on new posts here

In his book “Choose Yourself!”, James Altucher has brought up an important concept about today’s industry, here is a quote I like very much:

You no longer have to wait for the gods of corporate America, or universities, or media, or inventors, to come down from the clouds and choose you for success. — James Altucher

James Altucher

 

This is particularly true when it comes to publishing industry. You no longer have to wait and pray for your manuscript to get picked up by traditional publishing agents or companies; You can go on your own, write and develop your very first book, and publish your own success.

In fact, James Alutcher self-published his book “Choose Yourself!” on Amazon and this book has just hit over 350,000 copies in May 2015 since its release.

You might be thinking, sounds good but where do I start?

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