This article is about two things: understanding what is a great cover and knowing what it takes to make one.
Without knowing what is a great cover in the first place and trying to create one, you’re setting yourself up for failure.
It’s like saying you want to travel to North Pole without first knowing where North is.
Only after you understand what it is will it be easier for you to learn what it takes to design one.
Even if you are not a cover designer yourself or want to hire one to do the job eventually – which you should by the way – you need to know the foundation behind making a great cover.
With that in mind, let’s address the first question, what exactly is a great cover?