By Hazel Lau | book marketing , email marketing Get free updates on new posts here
If you are an author and wondering whether or not to build an email list, the quick answer is, “Yes, you better build one now!”
But don’t just take my words.
Here are what three established bestselling authors have to say about building a mailing list.
By Hazel Lau | email marketing , landing pages , web design Get free updates on new posts here
If you are an author who is looking to building your own audience, then you want to make sure your author site is fully optimised for list building.
But before I share the 17 list building tips, allow me to remind you the real purpose of list building is to build a sustainable author-audience relationship.
If you don’t hold a correct mindset in building your list the right way, then regardless of how much you optimise, it is not going to take you very far.
People may join your list fast but they may also unsubscribe from you very soon.
So now you know, you shouldn’t start building your email list without wanting to do good for your audience.
And you certainly can’t start building your email list without an opt-in form.
Don’t worry too much about how fancy it looks if you are just starting out, but make sure you stick close to these rules as much as possible while building your opt-in form.
By Hazel Lau | email marketing , landing pages , web design Get free updates on new posts here
Do you know what is one of the biggest mistakes authors make when it comes to selling books on Amazon?
They promote their Amazon book sales page.
Yes, you heard that right. I am saying if you want to sell more books and grow your email list, you shouldn’t promote your Amazon book sales page.
Not right away.
This is what Amazon sales page looks like. I am saying if you want to sell more books and grow your email list, you shouldn’t promote your Amazon book sales page.
But don’t get me wrong.
To sell your book on Amazon, you need to set up a sales page on its website.
And having just one that is crappy will not do you any good either. You need to set up AND optimise your Amazon book sales page if you want to sell more books.
So what do I mean by not promoting your Amazon book sales page if having one is actually essential?
By Hazel Lau | email marketing , landing pages , web design Get free updates on new posts here
I have a quick question for you.
Say I have to go to your website now, am I going to see an opt-in form and sign up your email list within 5 seconds?
If your answer is no, you are not alone.
You see, I went through about 118 author profiles who are on The Self-Publisher’s Showcase another day.
Guess what I found?