Category Archives for "email marketing"

list building tips

17 Tips To Tweak Your Author Website Into A Powerful List Building Machine

By Hazel Lau | email marketing , landing pages , web design Get free updates on new posts here

If you are an author who is looking to building your own audience, then you want to make sure your author site is fully optimised for list building.

But before I share the 17 list building tips, allow me to remind you the real purpose of list building is to build a sustainable author-audience relationship.

If you don’t hold a correct mindset in building your list the right way, then regardless of how much you optimise, it is not going to take you very far.

People may join your list fast but they may also unsubscribe from you very soon.

So now you know, you shouldn’t start building your email list without wanting to do good for your audience.

And you certainly can’t start building your email list without an opt-in form.

Don’t worry too much about how fancy it looks if you are just starting out, but make sure you stick close to these rules as much as possible while building your opt-in form.

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how to grow your email list

How to Grow Your Email List and Sell More Books With A Book Landing Page

By Hazel Lau | email marketing , landing pages , web design Get free updates on new posts here

Do you know what is one of the biggest mistakes authors make when it comes to selling books on Amazon?

They promote their Amazon book sales page.

Yes, you heard that right. I am saying if you want to sell more books and grow your email list, you shouldn’t promote your Amazon book sales page.

Not right away.

amazon-salespage

This is what Amazon sales page looks like. I am saying if you want to sell more books and grow your email list, you shouldn’t promote your Amazon book sales page.

But don’t get me wrong.

To sell your book on Amazon, you need to set up a sales page on its website.

And having just one that is crappy will not do you any good either. You need to set up AND optimise your Amazon book sales page if you want to sell more books.

So what do I mean by not promoting your Amazon book sales page if having one is actually essential?

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