Have you ever downloaded a self-published ebook and noticed a typo in the first paragraph?
Or, worse still, how about when you’re half way through a chapter and instead of what should have been an image in the text there’s nothing but lines of strange coding?
Maybe the image is there, but it appears blurry or undersized?
How about missing bullet points from the list and pages of unsupported characters?
Perhaps the most commonly seen mistake is one whole chunk of text without proper alignment and line breaks.
What kind of impression does that leave you with?