If you are an author who is looking to building your own audience, then you want to make sure your author site is fully optimised for list building.
But before I share the 17 list building tips, allow me to remind you the real purpose of list building is to build a sustainable author-audience relationship.
If you don’t hold a correct mindset in building your list the right way, then regardless of how much you optimise, it is not going to take you very far.
People may join your list fast but they may also unsubscribe from you very soon.
So now you know, you shouldn’t start building your email list without wanting to do good for your audience.
And you certainly can’t start building your email list without an opt-in form.
Don’t worry too much about how fancy it looks if you are just starting out, but make sure you stick close to these rules as much as possible while building your opt-in form.