DAY 01

What Your Cover Really Is And Why Care?

 

Did you get here from a link from a friend? To get access to all the content, make sure you sign up for this free course right here.

 

First of all, I want to personally thank you for signing up for my free course.

Throughout this course, I’m going to address many concerns about the making of your Kindle ebook and help you get past the ebook creation stage fast!

“I have my manuscript written and now what?”

Great! Then you definitely want to learn:

  • Why your Kindle book may fail because of these rookie mistakes.
  • How to get book cover that sells without burning a hole in your pocket.
  • How to format your Kindle book like a pro with a bestseller’s book structure.
 

Decent Content + Great Cover + Professional Formatting =
High Quality Kindle Ebook

 

You see, it’s really not that complicated in publishing your ebook online.

You’ve already written the best content the worlds need to see, and I’m here to you show how to take care of the other two components.

That, let’s get started to talk about your book cover first.

 

What I’ve observed from the authors is – it’s not that they don’t have the money to spend on getting a good cover; rather, it’s the fact that they do not know what is a good cover in the first place.

They may not understand why having a good cover is critical in selling their books, or even if they know that it is important, do they know what it takes to make one or just how good their own covers actually are?

Therefore, they settle for doing it themselves or hiring an amateur designer. After all, why spend (sometimes enormously) on something that you do not fully understood?

If you’re an author who is in those shoes, I get that and I don’t blame you for that.

In the coming lessons, you’ll have a better understanding about what lies in a good cover and how to avoid designing one that sucks.

You’ll also learn just how good your cover really is (hint: not just about the design) and how to get one that is selling for your book.

Sounds good?

Great.

Now, let’s imagine this…

You walk into a bookstore with an intention to buy a cookbook, so you make your way to the recipes section. Browsing across the different books on the shelves, you pick up a few that pique your interest and skip some others that don’t catch your eyes. Among those that you’ve chosen, you read the blurbs, checkout a few pages. Finally, you pick one that you think would help the most and pay for it.

Let me ask you this.

What exactly made you pick those books?

Or, what exactly made you skip some others?

My guess is, if you’re looking to buy a cookbook, then you’re more likely to pick up books that have covers with

  • Photos that feature delicious food, particularly the type that you want to learn making.
  • Photos of your favorite chefs.
  • Photos that are relevant to the kitchen, cutlery, cooking utensil etc.
  • Obvious words like “cooking” and “recipes”.
 
On the other hand, you’re likely to skip those books that aren’t like the above.

Do you realise that you already had a picture in mind of how a cookbook should look like even before buying any of them? Those books that fit into your picture get your attention and those which do not appeal to be “cookbook like” are being skipped.

Therefore, a cover’s job is to catch your attention by sending you the right signals. By “signals”, I mean anything that appeal to your heart or make you think,

This seems to be what I’m looking for.

With the correct signals, one would consider picking up the book and further justify whether it’s really something one is looking for by combining more information from the book blurb, testimonials, and all other elements on the book without reading the whole content.

Without the correct signals, one would simply walk away from the book, scan and pick the next choice on the shelf that looks more suitable.

Now you get it, what your cover really does, is catching attention, and more specifically the right attention from the right audience.

Why Care For A Good Cover?

Before learning what a good cover stands for, I assume that you understand the importance of having one for your own Kindle book.

But if you’re not, allow me to get you covered with a few points.

  1. To attract the right kind of audience. Just attracting is not enough, you want to attract the right kind of audience. That means, if you’re selling a cookbook, you only want to present your book in a way that it attracts the group of readers who are into cooking.
  2. To sell better. You might argue that out of those books that you’ve bought, not all have awesome covers but you still bought them anyway. True enough, how and why we buy is more than complicated. A good cover alone doesn’t guarantee you to sell your book, but bear in mind that a cover’s job is attracting and demanding the attention. And that, is the first thing for sales to happen.
  3. To make you and your book look premium. You already know how people judge a book by its cover. What you might miss out is that how people also judge you as an author by your book covers. What’s more interesting? This could happen even before they know anything about you. How many times have you doubted the quality of a product because of its shabby design? How many times have you paid more for a product because it simply looks more elegant? (Think Apple products vs other brands.) I bet you’re able to relate.

In conclusion, having a good book cover is not the sole factor that guarantees your book sales skyrocket. But it matters and will matter a lot more if you’re just starting out and have yet to establish a strong author brand.

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(2) comments

Charles Back August 29, 2015

OK Gotcha

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Charles Back August 29, 2015

Its making sense so far.

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